Why Does my Email Discovery Rate is Low?

Disappointed by the number of emails NioLeads found in your export?

Let’s see several reasons that can explain a low discovery rate:

• No emails on their profiles
• Missing Data
• Your Industry

1. No emails on their profiles

If your targets usually don’t share their email on their LinkedIn profiles. That is a first element that can explain a low discovery rate.

This happens for most profile though so we are used to managing these uses cases.

That is why we also use pattern finding techniques using:

• first name
• last name
• company website

2. Missing Data

Getting names and company website is essential to find the right emails of your prospect. Without this info, it is much harder to guess the email because the algorithm will have way less data to find different patterns.

The better the input data, the easier it will be to find the right pattern.

Let’s take the example of this user.

In this search there were a lot of leads with missing websites and/or with missing family names;

Missing Names

When the first names or last name is missing, you divide by 2 the number of pattern that can be tested.

If it happens that the real email contains the entire name or family name, then you will probably never find it.

Missing Company Website

If the company website is missing then you are not even sure to target the right email domain.

In that case, thanks the email finder will look for the company name on Google and take the first result.

It will work when the company name is unique.

But if the company name is common (like ABC consulting), there is a chance that dozens of companies are named like that and the email finder has a high chance to pick the right company domain.

So might end up with the right pattern but for the wrong email domain.

3. Your Industry

The email finder don’t have good results on not digital industries like:

• Healthcare
• Sport
• Construction
• Personal Services

If you recognize your market in that list then you should focus on finding specialized databases instead of finding emails from Linkedin.

You can still use LinkedIn to contact these people via DM though.

How To React?

Before you launch the NioLeads email finder on your list, make sure these elements are presents:

• Family names
• Company websites

If they are not, take the time to complete this information first and then re-upload it into an email finder.

Before you launch an email enrichment, make sure to check if the data input is correct to manage your expectations on the discovery rate.