Why are my leads bouncing?

NioLeads provided leads are all verified on real time so you should have a low bounce rate when sending emails.

But what to do if you still get bounces?

Find the cause of the bounce

Even if the email is valid, you may still receive bounces when sending an email.

Other causes of bounces include:

• Your domain reputation
• What you’re sending (content)

Reading a bounce error

You often can get a clue of the root issue by reading the error returned by email services.

Bounces due to invalid leads usually looks like:

• Address not found
• The email account that you tried to reach does not exist

Bounces due to domain reputation or content issue usually looks like:

• Message blocked

Domain reputation

If your domain does not have a good reputation, email servers can decide to not deliver your emails.

Here’s a basic checklist to ensure you have a good reputation:

• Send from a secondary domain dedicated to cold emails
• Warm up your domains for at least 2-3 weeks
• Check your reputation using https://www.mail-tester.com/

Checking your content

If your content looks spammy, email servers can decide to not deliver your emails

Here’s a basic checklist to ensure you don’t get blocked:

• Do not use spam words in your content
• Do not use links in your content
• Do not use images in your content
• Disable “open tracking” features
• Do not use spam words
• Use spintax to send different variations every time